Corporate Identity (CI)
This is a representative element of Iris ID presentation. It is most ideal to feature full colors against a white background.
Color Numbers (Pantone, CMYK, RGB)
Logos on a Background
For a Color Logo
If the brightness of the background color is below 30%, use the positive (colorful) logo.
If the brightness is above 60%, use the negative (solid, white) logo.
Do not use any background between 30% and 60% of brightness.
For a Monotoned Logo
If the brightness of the background color is below 40%, use the positive (solid, black) logo.
If the brightness is above 40%, use the negative (solid, white) logo.
The logo must never be modified in order to not damage the brand image of Iris ID. It is essential that our logo is used correctly and consistently in all communications according to these guidelines.